HIRTA vehicles travel all over central Iowa, including Boone, Dallas, Jasper, Madison, Marion, Story and Warren counties as well as daily shuttles into Des Moines and Iowa City. The HIRTA fleet averages 154,500 miles and 9,500 service hours per month. Your message will be displayed to pedestrians, drivers, businesses and nearly 30,000 riders each month. In addition to the individuals who travel in or next to your advertisement, the buses stop at shopping malls, business districts, schools, medical facilities and residential neighborhoods, giving your advertisement a wide range of exposure.